Mariano Jerez | Content Management, SEO, and Digital Marketing for Tourism Projects

For over 15 years, I have worked in digital communications, journalism, web content, and SEO.

My experience spans digital journalism, SEO, and the development of my own tourism projects. This combination allows me not only to optimize content for search engines, but also to create useful, engaging, and user-focused content that builds authority, visibility, and sustained growth.

Location: Roquetas de Mar, Almería
Availability: Remote and in-person

Experience in Tourism and Digital Projects

All Costa Spain

A website specializing in tourism, beaches, destinations, and travel experiences in Spain.

Responsibilities:

  • Keyword Research
  • Publishing Plan
  • SEO Copywriting
  • On-Page Optimization
  • Internal Linking Strategy
  • Improving the user experience
  • Content creation focused on organic search engine optimization

Main objective:

Build thought leadership in the tourism industry and attract qualified traffic from search engines.

Website: https://todocostaspain.com/

Tourism Project: Coastal Getaways

Escapadas a la Costa is a website specializing in tourist destinations, beaches, getaways, and travel experiences for Spanish-speaking audiences.

The project was developed using a comprehensive approach that combines editorial strategy, organic search optimization, and user experience.

Responsibilities

  • Keyword research and SEO opportunities
  • Content Architecture Design
  • Article Writing and SEO Optimization
  • Internal linking strategies
  • User Experience Optimization
  • Site editorial management
  • Development of content tailored to search intent

Applied skills

  • Technical SEO and Content SEO
  • Digital marketing
  • WordPress
  • Organic growth strategies
  • Web analytics
  • Research on Tourism Trends

Objective

Build a sustainable source of organic traffic and establish subject matter authority within the tourism and travel industry.

Website: https://escapadasalacosta.com.ar

Content Management

Experience in:

  • Publishing calendars
  • Content Strategies
  • Journalistic writing
  • Storytelling
  • SEO Optimization for Articles
  • Content Review and Editing

I have worked both in traditional media and on my own digital projects, developing content for news, tourism, and business.

Artificial Intelligence Applied to Content

Common uses of AI tools for:

  • Thematic research
  • Creating SEO Structures
  • Editorial Optimization
  • Process automation
  • Development of content production workflows

Always under editorial supervision and guided by quality standards focused on search engine optimization and user experience.

Examples of Content

Tourism

Journalism and Public Outreach

  • Current Articles
  • Features
  • Interviews
  • Specialized content

Audience Strategy and Content Distribution

In addition to organic search, I develop content discovery strategies using visual platforms and social media.

Pinterest

Implementation of a strategy aimed at:

  • Discovering tourism content
  • Brand reinforcement
  • Reaching new audiences
  • Driving traffic to web content

Recent results

Over the past 30 days:

✔ 16,940 impressions (+97%)

✔ 711 interactions (+229%)

✔ 95 items saved (+1,739%)

✔ 8,490 users reached (+38%)

✔ 322 new followers (+73%)

These results demonstrate the ability to create visual content that drives reach, engagement, and sustained audience growth.

Instagram

Management of profiles associated with tourism projects.

Objectives:

  • Brand reinforcement
  • Content Distribution
  • Audience engagement
  • Support for SEO and content strategies

Profiles:

What I can contribute to Canarias.com

  • Growth in organic traffic
  • Development of sustainable SEO strategies
  • Comprehensive content management
  • Search Engine Optimization
  • Editorial Coordination
  • Practical Applications of AI and Automation
  • Building Expertise in Tourism

Why am I a good fit for Canarias.com?

  • Experience developing our own tourism websites.
  • SEO expertise applied to the travel industry.
  • Experience in journalistic and editorial content.
  • Practical Applications of AI to Streamline Production Processes.
  • Ability to manage digital projects independently.
  • Knowledge of WordPress, Search Console, Analytics, and SEO tools.
  • Available now.

Contact

Mariano Jerez

Cell: 671164523

Email: marianoojerez@gmail.com

LinkedIn: https://www.linkedin.com/in/mariano-jerez-perfil

Location: Almería (remote or in-person work available)

Available now